How to Develop a Video Content Strategy for a B2B Niche - Tom Martin, Certified YouTube Growth Specialist


This is the episode you should really pay attention to if you are serious about growing your audience and making your content work for your business, we are going to learn from one of the best specialists in content strategy, Tom Martin. Tom has been running the YouTube channels of some of the biggest media companies for showings gathering billions of views and subscribers like Top Gear. The questions I will be asking him are all about how do you apply these strategies to business and to a niche like B2B fintech in particular. His advice has already been really actionable and effective for my own videos, but also my content overall.


There’s a niche for everyone on YouTube - even a segment of b2b fintech can find a large audience.

Content is about strategy and using data to find the right topics

You need quality and quantity of content to get some real traction on YouTube

If your company doesn’t produce enough content, consider partnering with a creator (or influencer) that covers your niche.



This podcast is dedicated to helping the Fintech industry navigate the threats and opportunities of the 20s.

Each episode features an interview with an executive or thought leader, discussing topics like marketing, growth, sales, culture, career and more.

If you’re looking to overcome your growth challenges and discover new ideas to engage with your prospects and clients or learn best practices from B2B Fintech experts, this show is for you.

The Fintech Files is brought to you by Orama, our mission is to connect providers of financial innovation and technology with the firms that will benefit from it. We do so with episodic content, in audio and video format. Get in touch with me:


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